What is a Persona?: Everything You Need to Know

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Social Media Sara starts her time scrolling done TikTok. She is an avid instrumentality of podcasts and handles societal media strategy astatine her company.

This is simply a snapshot of what a purchaser persona looks like. You whitethorn person a large merchandise oregon service, but without knowing your people customers, you mightiness arsenic good conscionable marketplace to the void. Buyer personas are the antidote to that. By creating purchaser personas, you volition summation clarity connected who you’re selling to and scope your perfect customers.

In this blog post, we'll screen the following:

  • What is simply a persona?
  • Why you request a persona
  • How to make a persona
  • Best persona instauration tools

Read connected to larn more.

Download Our Free Buyer Persona Guide + Templates 

What is simply a Persona?

Simply put, a persona is simply a detailed, semi-fictional practice of your people lawsuit that is informed by qualitative and quantitative information astir existing customers and marketplace research.

Every concern has a people audience, which is further divided into antithetic lawsuit segments. Within those segments, determination are antithetic types of buyers — not each lawsuit has azygous wants and needs. A buyer persona details your perfect lawsuit and maps retired their story. 

A purchaser persona is linked to a buyer’s journey, but the purchaser persona focuses connected who volition spell connected the journey. Take Social Media Sara, for example. Her institution determined that their people societal media idiosyncratic often spends clip scrolling TikTok and listening to podcasts. Because of this, they mightiness make a selling run that meets her wherever she is successful a targeted TikTok video oregon successful an advertisement connected her favourite selling podcast

Naturally, each concern volition person much than 1 benignant of lawsuit — it makes consciousness to make aggregate purchaser personas for the antithetic types of customers you privation to reach.

Why You Need a Persona

A purchaser persona extends beyond simply describing your audience; the almighty insights generated by a purchaser persona tin beryllium leveraged to marque amended concern decisions. 

Ultimately, a well-crafted purchaser persona volition assistance you recognize your perfect lawsuit and their goals, supply guidance connected however to tailor your selling strategy, usher merchandise development, and assistance you prioritize your time.

When done well, purchaser personas are incredibly invaluable for marketing. They tin assistance you find gaps successful the contented you create. You volition besides beryllium capable to usage purchaser personas to tailor your contented truthful that it is relevant. Buyer personas tin adjacent assistance you fig retired advertisement spend. 

How to Create a Persona

Creating a purchaser persona tin look daunting astatine first, but it doesn’t request to beryllium erstwhile you cognize the cardinal components of a purchaser persona. Backed by information and insights, devising a purchaser persona is simply a precise originative process, overmuch similar coming up with a semi-fictional character. In this section, we volition spell implicit the steps to creating a persona and what to see successful a persona.

Steps to creating a persona

1. Conduct research

Research forms the instauration of your persona. Analyze information from your existent customers and behaviour marketplace probe to fig retired who your perfect lawsuit is. Combining demographic, behavioral, and psychographic information volition output the champion results — the much types of information you analyze, the much broad your purchaser persona volition be. You tin cod information from your existent customers done your CRM and behaviour marketplace probe done surveys, interviews, and paid databases. 

The insights from your probe and investigation volition assistance you fig retired cardinal accusation similar demographics, concern size, occupation rubric oregon position, goals and objectives, and challenges and symptom points.

2. Ask the close questions

Reference your database of questions to usher you successful the purchaser persona instauration process. A basal database of questions tin see the following:

  • What is their profession?
  • What does a emblematic time successful their beingness look like?
  • Where bash they spell for information?
  • How bash they similar to get goods and services?
  • What is important to them erstwhile choosing a vendor?
  • What bash they worth most?
  • What are their goals?

3. Dive into your customer’s interests, goals and objectives, and symptom points

The cardinal to creating a utile purchaser persona is knowing wherever your lawsuit is coming from and putting unneurotic a story. Your purchaser persona is not a specified aggregation of information points; by putting unneurotic a communicative based connected research, you humanize your customer. Your customer’s interests tin see thing from podcasts to TikTok. Once you person the foundation, you tin past dive into their goals and objectives. What bash they privation to execute for their business? What are the challenges lasting successful their way?

4. Map the persona to your product

Mapping the purchaser persona to your merchandise is simply a cardinal step. By doing so, you volition recognize however to lick for the customer.

To larn much astir these steps and different ways to make a persona successful much detail, check retired this blog post, oregon you tin generate your ain present with this escaped instrumentality from HubSpot.

What to see successful a persona

buyer persona

Descriptive name

Come up with a descriptive sanction for your customer. You tin usage a realistic archetypal and past name, oregon a amusive moniker similar “Marketing Mary” oregon “Social Media Sara.”


Your lawsuit needs an occupation. Identify your customer’s occupation rubric and the manufacture they enactment in. It would besides beryllium adjuvant to enactment if they are a determination maker.


Basic demographic accusation similar age, gender, education, and income is utile to identify.


Include their interests. What media bash they consume? What are their hobbies?

Goals and objectives

Define their concern goals and objectives. What bash they privation to execute for their business? How bash they program to get there?

Pain points

Identify their symptom points — this volition assistance you summation clarity connected however your merchandise tin lick for your customer’s needs.

Best Persona Creation Tools

Luckily, determination is simply a wide assortment of tools you tin usage to make your purchaser persona. In this section, we spotlight immoderate of our favorites.

HubSpot Persona Generator

hubspot persona generator

Source: HubSpot

HubSpot’s Persona Generator streamlines the purchaser persona instauration process — and it’s free. Simply plug successful the details similar age, acquisition level, industry, institution size, occupation title, and more. The persona generator guides you successful creating a purchaser persona measurement by step. 

Additionally, HubSpot offers escaped and convenient buyer persona templates.


userforge persona generator

Source: Userforge

With a idiosyncratic persona creator, idiosyncratic communicative template, and communicative mapping canvas, Userforge has a assortment of options for creating effectual purchaser personas. The idiosyncratic persona creator lets you take contented sections: quote, goals, story, needs, frustrations, values, blockers, habits, and motivators. This programme is free.


xtensio persona template

Source: Xtensio

Xtensio’s template goes beyond the basics. The cleanable but visually appealing template plan is packed with accusation to assistance you recognize your people lawsuit successful a holistic manner. 

Get Started With Personas

Buyer personas are captious for immoderate business. The insights you tin deduce from a well-crafted purchaser persona tin signifier your contented strategy, advertisement spend, merchandise development, and more. Get started with HubSpot’s escaped purchaser persona instauration tools.New Call-to-action

Blog - Buyer Persona Template [Updated]

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