Learning really to create an ebook tin beryllium overwhelming. Not only do you person to constitute nan content, but you besides request to creation and format it into a professional-looking archive that group will want to download and read. You mightiness already beryllium acquainted pinch fabrication aliases nonfiction ebooks, but what precisely is an ebook successful nan trading industry, and why do they present specified awesome results for marketers?
In this post, you'll learn: Let's get started. An ebook, short for ‘electronic book,’ is simply a integer shape of a printed book designed to beryllium publication connected devices for illustration computers, tablets, aliases smartphones. Ebooks are captious trading assets pinch aggregate integer 'pages' that present accusation to its reader. In addition, they are often packaged arsenic PDF documents truthful readers tin stock them. Download HubSpot's 36 free ebook templates to create an ebook connected PowerPoint, Google Slides, aliases Adobe InDesign. In 2021, ebook income accrued 38% for patient HarperCollins, pursuing a inclination of accrued gross net for nan company. Although this is simply a snapshot of 1 publisher’s success, it speaks to a much important activity toward integer contented depletion among marketers. Lead magnets travel successful galore forms, but nan ebook still reigns supreme. They springiness nan reader: Writing ebooks benefits your business, too. Turning a profit, acquiring caller customers, generating buzz, and becoming an manufacture thought leader are conscionable a fewer advantages of this type of content. Let's say, however, that you person a awesome blog afloat of long-form content. Why successful nan world would you want to connection your readers an ebook? Is it moreover worthy your time? Here are immoderate advantages ebooks connection contented creators: Perhaps much importantly, ebooks connection respective advantages for your audience: Moreover, pinch lead procreation being nan apical extremity for contented marketing, ebooks are an basal portion of a successful inbound trading program. In this post, we‘ll locomotion you done nan ins and outs of creating an ebook by, well, creating an ebook. And if you’re worried astir your lacking creation skills, we’ve sewage you covered. Ebooks tin summation nan visibility and credibility of your business while positioning your marque arsenic a thought leader successful your industry. However, these ebooks tin sometimes beryllium difficult to write, moreover though they connection galore benefits. Here are immoderate proven tips to thief you constitute fantabulous ebooks. Remember: The extremity of your ebook is to generate leads for your income team, truthful prime a taxable that will make it easy for a imaginable to spell from downloading your ebook to having a speech pinch your income team. This intends your ebook shouldn't deviate overmuch from nan topics you screen successful your different content distribution channels. Rather, it‘s your opportunity to do a heavy dive into a taxable you’ve only lightly covered until now, but thing your assemblage wants to study much about. For example, successful listening to income and customer calls present astatine HubSpot, I‘ve learned that creating ebooks is simply a monolithic obstacle for our audience, who are marketers themselves. So if I tin supply not only this blog station but resources to make ebook creation easier, I’m focusing connected nan correct taxable that will people lead to a income conversation. Here are immoderate sample ebook titles to see to get your imaginative juices flowing. (Note: Replace “x” pinch an due number.) You tin besides usage our free Blog Topic Generator tool to create much ideas. Most blog topics tin beryllium broad capable to service arsenic longer-form ebook topics. For this blog post, I will usage nan PowerPoint type of template 2 from our collection of 5 free ebook templates. Through each conception of this post, I'll supply a side-by-side of nan template descent and really I customized it. Below, you'll spot my customized screen pinch my sales-relevant ebook topic. For thief pinch penning compelling titles for your ebooks, check retired nan tips successful this blog post. Although you astir apt person rather a spot of knowledge astir your taxable already, you still request to fig retired what precisely your assemblage wants to cognize astir and really you tin make your ebook guidelines retired from others successful nan market. When doing investigation for your ebook, see nan following: Once you’ve gathered each your information, make judge you verify that it is each meticulous and up-to-date. Also, beryllium judge to support your findings organized, truthful you tin easy spell backmost and reference them arsenic you’re penning your ebook. The preamble to your ebook should group nan shape for nan book’s contented and tie nan scholar in. What will you screen successful your ebook? How will nan scholar use from reference it? For tips connected really to constitute an effective introduction, cheque retired this post. Some ebook creators opportunity that an ebook is simply a series of blog posts stitched together. While I work together you should dainty each section arsenic an individual blog post, nan chapters of your ebook should besides travel fluidly from 1 to nan other. The champion measurement to outline your ebook is by reasoning of it arsenic a clang people connected nan sales-relevant taxable you selected. In my illustration of creating an ebook, I cognize I request to screen really to: While my illustration has a fewer chapters, support successful mind that your ebook does not request to beryllium lengthy. Here’s a aureate norm to travel regarding ebook length: Write what is needed to amended your assemblage astir your selected taxable effectively. If your ebook requires 5 pages, great! If it requires 30 pages, truthful beryllium it. Just don't discarded words reasoning you request to constitute a lengthy ebook. Let‘s now move connected to nan existent transcript you’re writing. Get writing! Here, you tin attack each section nan measurement you mightiness constitute a agelong blog station — by compartmentalizing each section into smaller sections aliases slug points, arsenic shown successful nan image below. This helps you constitute simply and clearly, alternatively than utilizing blase connection to convey each point. It's nan astir effective measurement to amended readers and thief them understand nan caller worldly you’re providing. Be judge to support a accordant building crossed each chapter, arsenic well. This helps you found earthy transitions betwixt each section truthful there's a clear progression from 1 section to nan adjacent (simply stitching blog posts together tin rob you of this quality). These practices should clasp existent for each your different trading efforts, specified arsenic email marketing, call-to-action creation, and landing page development. “Clarity trumps persuasion,” arsenic Dr. Flint McGlaughlin of MECLABS often says. Want to make judge you're keeping your ebook breathtaking for readers? Here are immoderate cardinal tips to support successful mind: Our downloadable ebook templates are offered successful some PowerPoint and InDesign. For this example, we'll show you really to do it successful PowerPoint, since much group person entree to that software. (If you request a refresher, here’s a beginner-friendly guideline connected really to usage PowerPoint.) We only person 1 “chapter page” successful nan template (slide three). To create further section pages, aliases immoderate pages really, simply right-click nan descent and take Duplicate Slide. This will make a transcript of your descent and let you to resistance it to its due spot successful your ebook via nan sidebar aliases Slide Sorter conception of PowerPoint. You tin past customize it for immoderate consequent chapters. Ideally, our free ebook templates would magically lucifer your marque colors. But they astir apt don‘t; this is wherever you get to genuinely personalize your work. However, because ebooks connection much existent property for colour than your logo aliases website, it’s bully to see secondary colors wrong your brand's colour palette. Ebooks are wherever this colour strategy tin genuinely shine. To study really to adhd your brand's colors to PowerPoint, check retired this blog post. That way, you tin customize nan colour strategy successful our ebook templates to lucifer your brand! Images and graphics successful ebooks are difficult to get right. The cardinal to making them fresh good is to deliberation of them arsenic complementary to your writing. Whether you adhd them during aliases aft you’ve vanished penning your ebook’s copy, your visuals should service to item an important constituent you’re making aliases deconstruct nan meaning of a conception successful an easy-to-understand, ocular way. Images shouldn’t conscionable beryllium location to make nan ebook easy connected nan eyes. Rather, they should beryllium utilized to heighten nan reader’s knowing of nan worldly you’re covering. If you request thief gathering visuals, we person 3 sets of free banal photos that mightiness thief you on nan way: And if you're compiling a data-heavy ebook, you mightiness want to download our free information visualization ebook for tips astir designing compelling charts and graphs for your content. Another measurement to heighten your ebook is by highlighting quotes aliases stats wrong your design. Just beryllium judge nan quote aliases stat you're utilizing genuinely adds worth to nan content. Whether you're emphasizing a quote aliases adding a visual, support each your contented wrong nan aforesaid margins. If your transcript is consistently one-inch indented connected your page from some nan near and correct sides, support your designed elements aligned utilizing that aforesaid spacing. Now that your contented is written and designed, it's clip to optimize it for lead generation, reconversion, and promotion. Think astir really you sewage present — you clicked connected a call-to-action (CTA) successful an email, connected a societal media post, aliases location else. A CTA is simply a nexus aliases ocular entity that entices nan visitant to click and get astatine a landing page that will get them further engaged pinch your company. Since your ebook readers person astir apt converted into leads to get their hands connected your ebook, usage nan CTAs wrong your ebook to reconvert your readers and propel them further down your trading funnel. For instance, a CTA tin lead to different offer, your yearly conference's registration page, aliases moreover a merchandise page. Depending connected what this adjacent action is, CTAs tin beryllium an in-line rectangle aliases a full-page teasing nan adjacent connection (see some images below). To hyperlink nan CTA successful your ebook (or immoderate image aliases matter successful your ebook) to your destination URL, simply spell to Insert >> Hyperlink successful PowerPoint. We've moreover designed 50 customizable calls-to-action successful PowerPoint you tin download and usage successful your ebooks. You tin drawback them here. Now, we don‘t person a dedicated CTA template descent successful nan PowerPoint ebook templates ... but it’s still simple! You conscionable person to copy nan Header/Subheader descent and customize nan transcript aliases adhd images arsenic needed. You tin besides spell to Insert >> New Slide and activity from there. Once you‘ve vanished penning your ebook — CTAs and each — it’s clip to person it to nan correct record type, truthful it's transferable from you to your recipient. To person your ebook to a PDF, click File >> Save As successful nan ebook template you person open. Then, nether File Format, prime PDF and prime a destination connected your machine for this caller file. Why can‘t you conscionable connect what you person to a landing page and beryllium done pinch it? Word documents, PowerPoints, and akin templates are cleanable for creating your ebook but not for delivering it. Because these templates are editable, nan contents of your ebook are excessively easy corrupted, distorted, aliases moreover mislaid erstwhile moving from your machine to nan hands of your early leads. That’s wherever PDFs travel in. You've seen these letters astatine nan extremity of files before. Short for Portable Document Format, nan .PDF record type fundamentally freezes your ebook truthful it tin beryllium displayed intelligibly connected immoderate device. A celebrated replacement to PDFs is nan .EPUB record type. See a comparison of EPUB to PDF here. Your ebook should beryllium disposable for download done a landing page connected your site. A landing page is simply a web page that promotes/describes your connection and provides a shape that visitors request to capable retired pinch their interaction accusation to entree your ebook. This is really you tin person your visitors into business leads that your income squad tin yet travel up with. For instance, you went done this landing page to entree this ebook template. If you’re still not judge really to get started, download this free ebook to study much astir optimizing your landing pages for conversion. Once your landing page is each set, you tin usage that destination URL to beforehand your ebook crossed your trading channels. Here are 5 ways you tin do this: After your contented is launched and promoted crossed your trading channels, you’ll besides want trading analytics to measurement your unrecorded product's success. For instance, you should person landing page analytics that springiness you penetration into really galore group downloaded your ebook and converted into leads and closed-loop analytics that show really galore of those group yet converted into opportunities and customers for your business. And pinch that, we've built an ebook, folks! You tin cheque retired nan packaged type of nan illustration I built here: After your contented is launched and promoted crossed your trading channels, you’ll request to person marketing analytics to measurement your ebooks' success. For instance, person landing page analytics that springiness you penetration into really galore group downloaded your ebook aliases show really galore of those downloaders converted into opportunities and customers for your business. Data Visualization 101: How to Design Charts and Graphs [Free Download] Publishing an ebook tin beryllium a awesome measurement to stock your connection aliases contented pinch a wider audience. Here's a step-by-step guideline connected really to people an ebook: Converting your ebook to nan due format is basal to guarantee compatibility pinch your readers and their devices. It allows you to incorporated responsive creation elements and sphere nan layout of your book. It provides a accordant reference acquisition crossed various devices, yet expanding nan scope and accessibility of your ebook. Ebooks tin beryllium saved successful 1 of several formats. Depending connected your end-user, though, you mightiness find a usage for immoderate of nan pursuing record types: PDFs are apt nan astir well-known record type. The “PDF” hold stands for “Portable Document Format,” and is champion for ebooks that are meant to beryllium publication connected a machine (digital marketers, you‘ll want to retrieve this one). This record type stands for “Electronic Publication,” and is simply a much elastic ebook format. By that, I mean EPUB ebooks tin “reflow” their matter to accommodate to various mobile devices and tablets, allowing nan ebook‘s matter to move connected and disconnected different pages based connected nan device’s size connected which a personification is reference nan ebook. They're peculiarly adjuvant for viewing connected smaller screens, specified arsenic smartphones and nan Nook from Barnes and Noble. The MOBI format originated from nan Mobipocket Reader software, which was purchased by Amazon successful 2005 but was later unopen down successful 2016. However, nan MOBI record hold remains a celebrated ebook format compatible crossed nan awesome e-readers (except nan Nook). While nan format has immoderate limitations, specified arsenic not supporting audio aliases video, it supports DRM, which protects copyrighted worldly from being copied for distribution aliases viewed illegally. Newer Kindle formats are based connected nan original MOBI record types. This is an ebook record type designed for nan Kindle, an e-reader instrumentality by Amazon. However, users tin besides unfastened this record format connected smartphones, tablets, and computers done nan Kindle app. ODF stands for OpenDocument Format, a record type meant chiefly for OpenOffice, a bid of open-source contented creation programs akin to Microsoft Office. IBA is nan proprietary ebook format for nan Apple iBooks Author app. This format does support video, sound, images, and interactive elements, but it is only utilized for books written successful iBooks. It is not compatible pinch different e-readers. When choosing a platform, see factors for illustration reach, royalty rates, distribution channels, easiness of use, and nan preferences of your target audience. It whitethorn besides beryllium worthy exploring location aliases specialized platforms depending connected your ebook's niche aliases target market. Here are immoderate celebrated options: KDP is 1 of nan astir celebrated self-publishing platforms. It allows you to people and waste your ebook connected nan Kindle Store, accessible by millions of Kindle e-readers and Kindle apps. KDP offers various promotional devices and provides world distribution options. Apple Books (formerly iBooks) is nan ebook level for Apple devices, including iPhones, iPads, and macOS devices. It provides a seamless reference acquisition and allows you to people and waste your ebook connected nan Apple Books store. Barnes & Noble Press (formerly Nook Press) is nan self-publishing level for Barnes & Noble, 1 of nan largest booksellers successful nan United States. It allows you to people and waste your ebook connected nan Barnes & Noble website and Nook devices. Kobo Writing Life is an ebook self-publishing level associated pinch Kobo e-readers and apps. It offers world distribution and nan expertise to group pricing, promotions, and gain royalties from sales. Draft2Digital is simply a user-friendly ebook distribution level that helps you people and administer your ebook to aggregate retailers, specified arsenic Amazon, Apple Books, Kobo, Barnes & Noble, and more. It simplifies nan process by handling nan conversion, distribution, and costs aspects for you. Sign up for an relationship connected your chosen platform. Provide nan basal information, specified arsenic your name, address, and costs specifications if required. Once your relationship is created, travel nan platform‘s instructions to upload your ebook record and screen design. Ensure that nan files meet nan platform’s formatting and size requirements. You’ll besides request to capable retired nan book details, including title, writer name, description, and categories aliases genres. These specifications thief readers observe and understand your ebook. Determine nan pricing for your ebook. This determines really overmuch gross you tin make from each sale. By mounting nan correct price, you tin guarantee your ebook is competitory successful nan marketplace while maximizing your earnings. Once you person your value set, you’ll want to find your royalty rates, which is nan percent of nan ebook's value that you gain arsenic nan writer aliases patient for each sale. Different ebook publishing platforms connection various royalty structures, and it's important to understand nan rates and position they provide. By mounting royalties, you tin cipher and foretell your net from each sale. You whitethorn besides want to see offering your ebook for free. Although it wouldn’t thief make nonstop gross for your company, it tin still heighten vulnerability and pull a larger readership, starring to word-of-mouth promotion and perchance expanding early sales. Plus, it provides an opportunity to make leads and build an email database for early engagement. Before publishing, preview your ebook to guarantee it looks arsenic intended and guarantee location are nary errors aliases formatting issues. Once you're satisfied, click nan people fastener to make your ebook disposable for purchase. Keep successful mind that nan steps mentioned supra are wide guidelines, and nan circumstantial uploading process whitethorn alteration based connected nan level you take to people your ebook with. So, what should you constitute astir successful your ebook? I‘ll reply that mobility pinch different question: What do you want your readers to get retired of this ebook? To place an ebook thought that suits your audience, see nan type of ebook you’re trying to create. Here are a fewer ideas. Conducting an research aliases business survey? This is simply a awesome measurement to create proprietary knowledge and go a thought leader successful your industry. But really will you stock your findings pinch nan group who attraction astir it? Create an ebook that describes nan experiment, what you intended to find out, nan results of nan experiment, and what these findings mean for your readers and nan marketplace astatine large. People emotion occurrence stories, particularly if these group are connected nan obstruction astir purchasing thing from you. If you person a customer whose business you're peculiarly proud to have, why not show their communicative successful an ebook? Ebook lawsuit studies show your buyers that different group spot you and person benefited from your merchandise aliases service. In your ebook, picture what your client's situation was, really you connected pinch them, and really you were capable to thief your customer lick their situation and go successful. The much analyzable your merchandise is, nan much accusation your customers will request to usage it correctly. If your merchandise aliases work has galore usage cases aliases it's difficult to group up alone, dedicate a little ebook to showing group really to make nan astir retired of it. For instance, successful nan first conception of your ebook, you tin explicate really to motorboat your merchandise aliases service. The 2nd conception tin break down nan individual features and purposes your merchandise is champion utilized for. Are you willing successful interviewing a well-known personification successful your market? Perhaps you‘ve already sat down pinch an influencer to prime their encephalon astir nan industry’s future. Package this question and reply into an ebook, making it easy for your customers to publication and stock your wrong scoop. A “playbook” is simply a archive group tin usage erstwhile taking connected a caller task aliases conception that is overseas to them. Think of it for illustration a cheat sheet, afloat of tips and tricks that thief your customers get amended astatine what they do. When done right, a playbook equips your customers pinch nan accusation they would request to excel erstwhile utilizing your product. For example, a package vendor for IT professionals mightiness create a “virus protection playbook” that makes support teams amended astatine preventing viruses for their respective companies. Sometimes, nan champion ebook for your business is already strewn crossed a bid of blog posts. If you've spent nan past period penning articles each connected nan aforesaid taxable for your business, ideate really these posts would look stitched together? Each article tin statesman a caller chapter. Then, erstwhile this ebook is created, you tin beforehand it connected a landing page, nexus to this landing page from each blog post, and make leads from readers who want to download nan full blog bid successful 1 convenient ebook. Yes, they tin be. Ebooks are high-volume, low-sales-price offers. This intends you’ll request to waste galore of them astatine a comparatively debased value constituent to compete successful nan marketplace and move a important profit. Depending connected your industry, ebooks tin scope from free to much than $100. Before setting a value for your ebook, do immoderate research. Determine who your assemblage is, what they’re consenting to pay, and really galore group wrong your target marketplace mightiness beryllium fresh to bargain it. Then, find nan platforms you’ll waste your ebook through. Amazon? Apple Books? Your website? You tin investigation really overmuch ebooks usually spell for connected these sites and incorporated this penetration into your pricing strategy. There‘s nary group norm for organizing your contented into an ebook. It mostly mimics nan building of a caller aliases textbook (depending connected what it is you’re penning about). But, you should beryllium judge to adhere to immoderate aspects of an ebook. Ebooks typically person a strategy of chapters and supporting images. Like a blog post, they besides do good erstwhile further segmenting their matter pinch subheaders that break down nan chat into circumstantial sections. If you're penning astir master sports, for example, and 1 of your chapters is astir Major League Baseball (MLB) successful nan U.S., you mightiness want to found subchapters astir nan various teams belonging to nan MLB. Anything. Well, wrong reason. Ebooks are simply a marketer's measurement of delivering tons of captious accusation successful a shape their imaginable customers are astir consenting to read. For example, an biology institution mightiness constitute an ebook astir h2o conservation. They mightiness besides attraction an ebook wholly connected utilizing their water-saving merchandise aliases really it helped a customer lick a problem. Research is simply a important portion of ebook creation, nary matter your ebook's topic. Contrary to short-form contented for illustration articles and videos, nan contented of an ebook is predicated connected spot and evidence. A personification who obtains (or requests entree to) your ebook wants nan afloat story, not conscionable nan slug points. That includes each nan contented and testing you went done to nutrient nan ebook. Nope. An ebook can‘t beryllium edited erstwhile it’s been saved successful 1 of nan major record formats, truthful it's champion to guarantee you person an editable type saved successful a programme for illustration Microsoft Word. But why would you want your ebook to beryllium uneditable? Making ebooks uneditable ensures nan contented remains unchanged — some nan format and nan accusation — arsenic it's shared betwixt aggregate users. You tin edit ebooks if they're saved utilizing an editable PDF, a characteristic that is circumstantial to Adobe Acrobat. If you person nan software, learning how to edit PDFs is elemental pinch Acrobat's user-friendly interface. You tin publication an ebook connected galore different devices: iPhone, Android smartphones, a Macbook, PC, and e-readers specified arsenic nan Nook and Kindle. The second 2 devices are typically utilized to publication novels successful integer form. Nook and Kindle owners tin shop thousands of books (literally) connected a azygous Nook aliases Kindle. Ebooks are 1 of nan apical converting lead magnets a business tin connection to its audience. Creating an ebook is each astir delivering precocious worth astatine a debased value constituent to make a precocious income volume. Ebooks activity good for caller businesses looking for marque consciousness and established companies securing a spot arsenic an manufacture thought leader. So agelong arsenic you and your squad person outlined what occurrence looks for illustration for your ebook launch, you’ll reap nan rewards of this stand-alone plus for months — aliases moreover years — to come. So get started connected your ebook utilizing nan free template disposable successful nan connection below. Editor's note: This station was primitively published successful November 2018 and has been updated for comprehensiveness.
What is an ebook?
36 Free Ebook Templates – Download Now
Ebook Benefits
How to Write an Ebook
1. Choose a taxable that matches your audience's needs.
2. Conduct research.
3. Outline each section of your ebook.
4. Break down each section arsenic you write.
5. Design your ebook.
6. Use nan correct colors.
7. Incorporate visuals.
8. Highlight quotes aliases stats.
9. Place due calls to action wrong your ebook.
10. Convert it into a PDF.
11. Create a dedicated landing page for your ebook.
12. Promote your ebook and way its success.
How to Publish an Ebook
1. Convert to eBook Format
What ebook record format should you use?
PDF
EPUB
MOBI
AZW
ODF
IBA
2. Choose a Publishing Platform
Amazon Kindle Direct Publishing (KDP)
Apple Books
Barnes & Noble Press
Kobo Writing Life
Draft2Digital
3. Create an Account and Upload Your Ebook
4. Set Pricing and Royalties
5. Preview and Publish
Ebook Ideas
New Research
Case Study
Product Demo
Interview
Playbook
Blog Post Series
Ebook FAQs
Are ebooks profitable?
How is an ebook structured?
What tin an ebook beryllium about?
Can you edit an ebook?
How do you publication an ebook?
Share Your Expertise successful an Ebook