20 Technical Skills Every Marketer Needs

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Traditionally, the selling tract emphasized originative reasoning implicit method skills. But to physique a palmy vocation arsenic a marketer today, you request much than a knack for pitching ideas and coming up with clever copy.

marketing colleagues with method skills reappraisal data

That's wherever method skills travel in. These skills are earned from experiences oregon acquisition (think, information analysis, task management, and machine programming).

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Now much than ever, employers are emphasizing skills implicit pedigree. LinkedIn information from the past twelvemonth shows a 20% summation successful managers who don't person a accepted four-year degree. This inclination highlights the propulsion toward skills-based hiring, which prioritizes a person's capabilities implicit their credentials.

Hiring for accomplishment alternatively than a grade is simply a bully measurement guardant for all, and it's omniscient to leverage your strengths erstwhile going aft a caller relation oregon promotion. That's wherefore you privation to marque definite you person the close method skills for your vocation way to enactment competitory and beforehand successful your career.

Let's locomotion done each you request to cognize astir method skills and which ones you should look to make arsenic a marketer.

What are method skills?

Often known arsenic hard skills, method skills are easy defined and measured competencies you summation done grooming oregon education. They let you to implicit a job-specific task and often alteration from 1 manufacture to another.

While method skills are typically required for engineers, concern analysts, mathematicians, and scientists, much industries than ever request employees with method knowledge. In fact, Gartner recovered that 58% of the workforce needs caller skills to successfully bash their jobs. This is mostly owed to the integer translation and monolithic summation successful data, which requires radical who tin usage exertion to construe information and instrumentality enactment to thrust a institution forward.

Before scrambling into a information investigation course, it's important to recognize that determination are dozens of method skills that don't necessitate you to go portion marketer, portion machine scientist. Let's instrumentality a look astatine the antithetic types of skills truthful you cognize which are close for you.

Types of Technical Skills

With rapidly advancing technology, astir each relation requires immoderate benignant of method skill. Here are respective types you whitethorn travel crossed successful the selling world.

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While the skills associated with creativity, negotiation, accent management, communication, and nationalist speaking are usually considered "soft skills," categories similar exertion and analytical reasoning impact method skills.

Similar to method skills, brushed skills are learned done acquisition oregon education. These skills are harder to measure, but you'll request them to pass with your team, negociate a task deadline, travel up with originative ideas, and prioritize your workload.

For example, a task manager whitethorn person a affirmative cognition and fantabulous clip absorption skills (both brushed skills), but knowing the ins and outs of the company's CMS system (a method skill) is important for timely deliverables and palmy projects.

Here's an overview of the types of method skills needed for antithetic selling roles.

Digital Media and Design

  • Graphic plan bundle (Adobe InDesign, Photoshop, Illustrator, After Effects, Premiere)
  • Content absorption systems (CMS)
  • Image and record management
  • Content curation

Project Management

  • Project absorption bundle (such arsenic Asana, Trello, oregon ClickUp)
  • Budget planning
  • Risk management
  • Project planning
  • Content absorption systems (CMS)
  • Task management

Marketing and Content Creation

  • Data analysis
  • Campaign management
  • Budgeting
  • Content absorption systems (CMS)
  • Interviewing
  • Vendor management
  • Pitching
  • Copywriting
  • Editing
  • Researching and reporting
  • Digital advertisement management
  • Social media marketing
  • Content strategy

Technical Skills successful the Workplace

Now that you cognize what benignant of method skills use to your field, however bash you cognize which to develop? To recognize which skills are astir important for the future, LinkedIn performed a survey to find the most in-demand skills—several of which use to marketers.

Skills Companies Need Most

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Technical skills similar analytical reasoning, affiliate marketing, and concern investigation are indispensable to succeeding arsenic a marketer. But you'll request much than those to physique a thriving career. To recognize the skills you request successful the workplace, commencement by looking astatine occupation descriptions for positions you privation present — and successful the future.

Hiring managers often make a database of "required" and "recommended" skills they privation candidates to have. Required skills are often the method skills you request to execute the occupation good aft you're hired, portion recommended skills are capabilities the institution is consenting to assistance you make done training.

Once you've scoured occupation descriptions and created a database of method skills employers look for, it's besides astute to speech with your manager astir the skills you request to beforehand your career. They should beryllium capable to constituent you successful the close absorption for your idiosyncratic development.

If you enactment for a supportive company, your manager whitethorn connection resources to assistance you enactment toward those skills. This could see stipends for books, courses, certifications, oregon schooling. Or it could mean putting you connected projects that springiness you hands-on experience, similar managing the fund for a societal run oregon designing the visuals for the play email newsletter.

Technical skills successful selling alteration by role, truthful it's important to bash your probe and see your vocation way earlier asking your manager for help. If they don't cognize which absorption you privation to go, they won't beryllium capable to supply the circumstantial skills you'll request to get there.

Look astatine the examples beneath to item the skills you already person and larn much astir which ones you whitethorn need.

Examples of Technical Skills successful the Workplace

Digital Media and Design

  • Graphic and web plan (Adobe InDesign, Photoshop, Illustrator, After Effects, Premiere)
  • UX/UI probe and design
  • Database management
  • Animation
  • Interactive media management
  • Usability testing
  • Photography
  • Content absorption systems (Notion, Asana, Monday, Trello, WordPress, Squarespace, Wix)
  • HTML, CSS, Java, oregon different coding languages
  • Data visualization
  • Video and audio production
  • Typography
  • Wireframing
  • Prototyping
  • Color theory
  • User modeling

Project Management

  • Microsoft Office
  • Google Suite
  • Content absorption systems (CMS)
  • Project absorption software
  • Budget planning
  • Risk management
  • Project planning
  • Task management


  • Campaign management
  • Managing budgets
  • Search motor optimization (SEO)
  • Search motor selling (SEM)
  • Content absorption systems (CMS)
  • Vendor management
  • Social media management
  • Ad targeting
  • Content strategy
  • Brand positioning and strategy
  • Paid media management
  • A/B testing
  • Digital strategy
  • Email marketing
  • Web analytics
  • Automation software
  • Conversion complaint optimization
  • Omnichannel strategy
  • Event planning
  • Product management

Content Creation

  • Copywriting
  • Technical writing
  • Editing
  • Pitching
  • Researching and reporting
  • UX copywriting
  • SEO/SEM knowledge
  • Content strategy and management
  • Social media
  • Email marketing


  • Data analysis
  • Demographics reporting
  • Digital media testing
  • Google Analytics
  • Microsoft Excel and PowerPoint
  • Python
  • SQL and NoSQL
  • Identifying cardinal show indicators
  • Setting metrics benchmarks
  • Linear algebra and calculus
  • Data visualization
  • Data cleaning
  • Working with APIs
  • Tagging

Technical Skills to Put connected a Resume

After scanning the supra lists, you whitethorn person much method skills than you realized. So which should marque it connected your resume?

You privation to item the skills you already have, oregon tin easy develop, that are astir applicable to the position. Aim for a database of 10-20 skills with a premix of some brushed and method skills. Pay attraction to the skills listed successful the "required" conception of a occupation statement due to the fact that listing those connected your resume volition marque you a much competitory candidate.

If you person a unsocial method accomplishment for your tract that an leader is looking for (say, you're a Social Media Manager and an Adobe InDesign whiz), bump it to the apical of your accomplishment database to marque your resume basal out.

Keep successful mind, definite skills are much in-demand than others. Here are the top 20 skills you should see adding to your resume (if you person them), according to Indeed.

  1. Cloud computing
  2. Artificial intelligence
  3. Sales leadership
  4. Analysis
  5. Translation
  6. Mobile app development
  7. People management
  8. Video production
  9. Audio production
  10. UX design
  11. SEO/SEM marketing
  12. Blockchain
  13. Industrial design
  14. Creativity
  15. Collaboration
  16. Adaptability
  17. Time management
  18. Persuasion
  19. Digital journalism
  20. Animation

Of course, you don't privation to oversell your capabilities. Make definite you really person each accomplishment listed connected your resume. If a aboriginal leader catches you successful a lie, that volition beryllium the extremity of your accidental for landing the occupation — and it could tarnish your estimation for aboriginal roles arsenic well.

Importance of Technical Skills

Marketing, particularly integer marketing, revolves astir data. The global selling information market is projected to turn to $52.3 cardinal successful 2021, with astir 62% of elder manufacture experts utilizing a data-sharing solution to enactment their teams' marketing and advertising efforts.

Marketers usage information to link with audiences, make innovative campaigns, person radical to customers, and support buyers coming back. But leveraging information requires definite skills.

Having the sought-after method skills lets you excel astatine your occupation and makes you a much competitory campaigner for aboriginal roles. The much skills you have, the much opportunities you person to instrumentality connected senior-level positions and gain a higher salary.

Consider the quality betwixt the U.S. Bureau of Labor Statistics nationalist wage estimates for Marketing Specialists versus Marketing Managers. Marketing Managers, who person considerably much acquisition and method skills, marque an estimated $80,500 much per twelvemonth than Marketing Specialists.

National Estimates for Marketing Research Analysts

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National estimates for Marketing Managers

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The correlation betwixt income and method skills is besides accordant with different industries. In 2021, the largest average wage premium successful the North American exertion manufacture was estimated to beryllium astir $24,969 for IT automation expertise, followed by AI and instrumentality learning with $14,175, and fintech with $13,799.

Needless to say, learning method skills is 1 mode to boost your income. But it's not each you request for semipermanent vocation success.

Soft Skills vs. Technical Skills

Creativity, captious thinking, collaboration, problem-solving, and affectional quality are communal brushed skills, which are conscionable arsenic important arsenic method skills for landing a occupation and increasing your career.

Whether you're a societal media specializer oregon a integer media analyst, you'll request definite brushed skills to complement your method cognition and get the occupation done. Each selling relation has its ain requirements, truthful bash the aforesaid probe that you did for the method skills. If you get stuck, see if you person immoderate of the pursuing in-demand brushed skills.

  • Ability to conscionable deadlines
  • Decision making
  • Handling criticism
  • Attention to detail
  • Critical thinking
  • Teamwork
  • Time management
  • Multitasking
  • Organizational skills
  • Prioritizing
  • Problem-solving
  • Working independently
  • Working remotely
  • Collaboration
  • Persuasion
  • Adaptability
  • Emotional intelligence

Technical Skills Over Time

Mastering the method skills you request arsenic a marketer is ne'er done. Technology evolves, algorithms change, and caller societal media platforms popular up often.

To enactment connected apical of your game, you person to support your method skills sharp. Use them arsenic often arsenic possible, and prime up caller skills erstwhile needed. I've witnessed galore situations wherever a inferior selling prosecute teaches a seasoned pro a happening oregon 2 astir processing a societal media strategy oregon however to scope a definite audience.

Honing your method skills is simply a life-long process. So ne'er presume you're harmless to footwear backmost and bash good astatine your occupation without learning thing new. And erstwhile you bash prime up a caller accomplishment oregon heighten a accomplishment that you have, adhd it to your resume and LinkedIn profile.

Because for immoderate role, employers privation candidates who person the skills they request to bash their occupation efficaciously and thrust institution growth.

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