13 Best TikTok Tips & Tricks in 2023, According to HubSpot’s Social Team + Marketer Data

Not judge what sounds are trending correct now? TikTok's Creative Center ranks nan astir celebrated euphony and audio clips each day. You tin moreover select nan results by region, which is adjuvant if your assemblage is successful a different location from yours.

Example: Duolingo

Duolingo is simply a instrumentality favourite connected nan platform, particularly for its funny, trendy, and sometimes chaotic videos featuring its mascot, Duo nan Owl. Duo tin beryllium seen dancing to celebrated songs and acting successful skits that incorporated celebrated audio clips, for illustration successful nan illustration below.

7. Try vlog-style videos.

Vlog-style videos consciousness much individual and friendly — which mightiness explicate why they're truthful celebrated connected TikTok.

These videos typically see aggregate clips tied together pinch a voiceover describing nan bid of events. It's highly engaging and lets viewers consciousness for illustration they're surviving successful your shoes.

Example: Netflix

This illustration shows Netflix utilizing nan vlog style to return its assemblage connected a journey. While astir of america won't locomotion a reddish carpet successful our lifetime, we tin still get a highest of what nan acquisition entails — and really our favourite actors behave off-screen. It's besides a awesome measurement to showcase "behind nan scenes" content.

8. Incorporate some niche and trending hashtags.

Making a TikTok is half nan conflict — you besides request to guarantee it lands successful beforehand of your audience. Hashtags are 1 measurement to get there.

Adding hashtags successful your explanation gives your videos a amended chance of being seen, allowing you to thrust discoverability, build marque awareness, and widen your reach. But really tin you do it?

This whitethorn sound counterintuitive, but only targeting celebrated hashtags is ineffective. While they bid a larger audience, they're besides highly competitive. On nan different hand, niche hashtags person less group searching for them, but those who do are highly engaged and interested.

For example, #workout is simply a celebrated hashtag pinch complete 95 cardinal views, but #coreworkout is much niche pinch a fraction of nan audience.

A well-rounded hashtag strategy should see some niche and celebrated hashtags. Take a look astatine nan illustration below.

Example: Dunkin'

Fall is conscionable astir nan corner, and Dunkin' is getting everyone hyped for its seasonal menu. To get nan connection out, nan marque incorporates a assortment of hashtags to scope much people.

For instance, nan video beneath uses #fall, a trending hashtag (15+ cardinal views), and #pumpkinszn, a much niche hashtag pinch less views (40+ million). By including #pumpkinszn, Dunkin' tin pat into a smaller, much engaged audience.

9. Respond to comments pinch video.

On TikTok, almost each marque has nan aforesaid goal: to link pinch its audience.  Often, that relationship forms successful nan remark section. It's wherever viewers spell to inquire questions and stock opinions.

But alternatively of replying to a remark pinch text, you tin now respond pinch different video. This allows you to dive deeper into topics, reply questions, and support your assemblage coming backmost for more. 

Example: Glossier

When a TikTok personification asked Glossier really to usage 1 of its products, nan marque didn't miss nan opportunity to reply pinch a video explaining each nan ways to usage it. In doing so, nan marque adds worth while highlighting nan product's versatility.

10. Add worth pinch "How To" TikToks.

"How To" videos and tutorials are an easy measurement to supply worth to TikTok viewers without sounding overly promotional. Plus, positing yourself arsenic an master aliases authority successful your niche keeps your brand, products, and/or services top-of-mind for viewers.

For instance, if you're a recreation brand, you could movie videos of must-see attractions, edifice recommendations, and recreation tips — for illustration nan illustration below.

Example: Travel + Leisure

Travel + Leisure provides each nan contented you request to "kick your wanderlust into precocious gear." From edifice recommendations to photography tips, nan marque has you covered, positioning itself arsenic a golden excavation of proposal for nan recreation obsessed.

11. Leave a CTA successful your explanation and/or comments.

Need much engagement? Sometimes, it's arsenic elemental arsenic asking for it.

The eventual extremity of a CTA is to seduce users to do something — travel your TikTok page, sojourn your website, time off a comment, and truthful on. So inquire yourself, what do I want my viewers to do? Whatever you choose, it should thief you move person to your superior goal (i.e., thrust website traffic, summation marque awareness, etc.).

Your explanation and remark conception are premier existent property for CTAs. Use this area to inquire questions, promote users to travel you, aliases thrust postulation to your website, blog, aliases different societal channels (ex., "More tips connected my blog, nexus successful bio!"). 

On apical of that, if you're moving ads, we urge utilizing a trading integration tool, specified arsenic LeadsBridge, to sync each your lead information to your CRM.

Example: Fenty Beauty

In this TikTok, Fenty Beauty shows different ways to usage 1 of its products. Then, to promote engagement, they adhd a applicable mobility successful nan explanation that besides incorporates a brand-specific hashtag ("Which #POUTSICLE look was ya fave?").

12. Add subtitles to your videos.

In 2021, TikTok became much accessible pinch nan preamble of auto captions. Although you tin manually adhd captions — which allows for greater elasticity to play astir pinch matter colour and font — you tin besides usage nan Captions tool. With conscionable a click, you tin make subtitles for your videos, allowing others to publication aliases perceive to your content.

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By adding subtitles, you make your videos afloat accessible, which intends you tin scope an moreover wider audience. Plus, it besides helps viewers who want to browse TikTok but can't move nan sound on.

Example: Formula 1

If you're into car racing, there's a bully chance Formula 1's TikTok is connected your radar. 
But person you ever noticed really often they adhd subtitles to their videos?

Take nan illustration below, which uses colorful captions and emojis to adhd an other furniture of liking to nan video. And if you shut up your phone, you tin still travel on without skipping a beat.

13. Explore top-performing videos successful your niche for inspiration.

The astir successful videos connected TikTok are creative, out-of-the-box, and often quirky by nature. That's a gangly bid — which is why each marque should research nan top-performing videos successful its niche for inspiration.

Start by typing keywords relating to your marque successful nan hunt bar. Then, click nan select icon and prime "Most liked." This will populate TikTok videos that person gone viral utilizing that circumstantial keyword.

Once you've identified immoderate top-performing videos, brainstorm ways to recreate them while adding your ain spin. 

Back to You

TikTok is simply a quirky platform, and brands consenting to get imaginative spot nan astir success. If you're caller to TikTok, commencement pinch nan tips successful this article — and springiness yourself room to research pinch different videos, filters, and concepts.