AI Email Marketing: What It Is and How To Do It [Research + Tools]

Email marketing is integral to immoderate trading strategy because it’s a awesome measurement to make leads and person audiences.

Whether you’re creating your first strategy aliases looking to modify your process, AI email trading devices tin thief you prevention time, optimize your strategy, and meet your email goals.

In this piece, we’ll spell complete really AI email trading devices work, caller information astir really marketers presently usage AI for email marketing, and a database of devices you tin leverage successful your role.

Table of Contents

• What is AI email marketing?
• Why should you usage AI email marketing?
• How Marketers Are Using AI successful Email Marketing [New Research]
• 15 AI Email Marketing Tools

What is AI email marketing?

AI email trading is simply a machine-learning powered process that helps marketers create email campaigns that scope nan correct audiences astatine nan correct clip pinch nan correct messages. 

AI email trading devices tools usage information to thief you optimize your email strategy (like your humanities capacity data), automation to thief you prevention clip connected repetitive tasks (like triggering an email workflow), and generative AI to thief you create email content.

You tin do things like:

• Analyze past email capacity to place really to optimize your email strategies, for illustration nan champion clip to nonstop your emails aliases nan taxable lines that get nan astir clicks.
• Compile email analytics truthful you understand nan wellness of your campaigns.
• Trigger email workflows aft group return a circumstantial action.
• Clean up your email lists to amended deliverability.
• Write compelling transcript that speaks to your audience
• Personalize email contented to circumstantial assemblage segments

Some devices person 1 circumstantial function, for illustration a generative AI email tool, while others connection aggregate features.

Why should you usage AI successful email marketing?

The astir important use of utilizing AI successful email trading is that it saves clip while improving performance. The regular processes you walk clip connected tin hap instantly, and you tin motorboat your optimized campaigns faster.

Most AI email trading devices are besides powered by instrumentality learning, meaning that they usage information points (from your business and sometimes your industry) to thief you optimize your email strategy. You won’t beryllium near to conjecture what useful champion because nan AI tin look astatine your past emails, and you tin benchmark your capacity against competitors to spot wherever you tin improve.

If you’re willing successful learning much astir nan effect of AI connected marketing, cheque retired this Marketing Against The Grain episode astir trading opportunities that AI unlocks for business.

Click present to perceive to nan afloat episode

How Marketers Are Using AI successful Email Marketing [New Research]

Our State of Generative AI study surveyed 1,350 U.S. business professionals astir really they’re presently utilizing AI.

Right now, 1 successful 5 business professionals usage AI/automation successful their role.

82% of marketers who responded to nan study said that generative AI has impacted really they scheme to create contented successful 2023 and that nan apical benefits are that it saves time, improves nan value of content, and makes contented much personalized.

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In addition, 28% of marketers usage generative AI to create emails.

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43% of marketers who already usage generative AI successful their roles opportunity it’s adjuvant erstwhile creating emails, and 54% opportunity it’s very effective.

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Finally, marketers utilizing generative AI prevention an mean of 3+ hours connected each portion of contented they make, which helps them walk little clip connected manual tasks and much clip connected nan astir important parts of their domiciled and nan aspects of their occupation they bask most.

15 AI Email Marketing Tools

1. HubSpot AI Tools

Price: Free tools; $20/mo (Starter), $890/mo (Professional), $3,600/mo (Enterprise)

Click present to study much astir HubSpot AI tools

HubSpot has aggregate email trading devices and features to leverage to thrust clicks and conversions.

AI Features

• Email Marketing Software that helps you easy create email workflows and triggers to scope your target audiences pinch nan correct messages astatine each stages of their journey.
• Inbox automation instrumentality that scans your emails and recommends tasks based connected email contented and tin auto-populate interaction properties (like sanction and telephone number) from each first-time email to create a customer profile.
• Content assistant uses generative AI to thief you constitute high-quality email content, and you tin inquire ChatSpot to quickly constitute things for illustration master follow-up emails aliases convey you notes to a prospect.

2. Mailchimp

Price: Free everlastingly plan; $13/mo (Essentials), $20/month (Standard), $350/mo (Premium)

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Mailchimp’s email automation package helps ecommerce businesses create automated email workflows that scope audiences astatine nan champion imaginable time.

AI Features

• Its Content Optimizer compares your email information to manufacture benchmarks to springiness you recommendations for optimizing your campaigns and email content.
• You tin take from different versions of AI-generated contented that lucifer your intent and marque tone.
• Its Creative Assistant leverages your marque assets to create unsocial email designs you tin personalize to different contacts.

3. Sendgrid

Price: Free trial; $15/mo (Basic), $60/mo (Advanced)

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Sendgrid helps you create an automated email trading process pinch civilization workflows and triggers.

AI Features

• Its real-time API scans your email lists and removes junk aliases undeliverable email addresses to little your bounce complaint and guarantee you scope much people.
• Get data-driven insights and recommendations for betterment based connected your humanities metrics and email performance.
• AI paces your email nonstop and monitors your estimation pinch ISPs.

4. Phrasee

Price: Contact for pricing

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Phrasee uses AI to thief you create effective email campaigns and contented to stock pinch your audience.

AI Features

• Its heavy learning exemplary and connection insights leverage your humanities information to show you what useful champion pinch your assemblage and what inspires clicks for an optimized campaign.
• The Magic Button helps you make email contented (like taxable lines aliases in-email CTAs) that will resonate pinch your audience.
• It ever uses your civilization guidelines and messaging to guarantee everything you create is on-brand.

5. Drift

Price: $2,500/mo

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Drift offers an AI-powered inbox guidance instrumentality that helps you cleanable up your email lists and amended deliverability.

AI Features

• Its Email Bots leverage instrumentality learning to construe emails and thief you reply pinch engaging, conversational emails that animate responses.
• AI tin suffice a lead arsenic fresh for income and automatically present nan imaginable to nan correct salesperson for seamless marketing to income handoff.
• Use different Email Bots for your unsocial business need, for illustration nan follow-up email bot, abandoned chat email bot, and webinar email bot.

6. Get Response

Price: Free everlastingly plan; $19/mo (Email Marketing)

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Use Get Response to creation behavior-based email workflows to prosecute pinch audiences astatine cardinal moments pinch contented personalized to their needs.

AI Features

• Share keywords aliases phrases, email goals, and reside pinch nan GPT-powered email generator that leverages manufacture information to nutrient emails astir apt to summation your conversions.
• Display different images, text, aliases AI-driven merchandise recommendations successful each email.
• The AI taxable statement generator helps you trial taxable lines and study what stands retired successful your subscriber’s inboxes.

7. Levity

Price: 30-day free trial; $49/mo (Startup), $139/mo (Business)

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Levity’s package helps you negociate your inbox, understand your email health, and prevention time.

AI Features:

• Build an AI instrumentality unsocial to your business by uploading your information that it will study from and usage to make human-level decisions.
• Create different AI blocks for each email workflow you want to tally (like a workflow for responding to emails).
• Share unsocial categorization criteria pinch your AI to automatically benignant emails arsenic soon arsenic you person them.

8. Superhuman

Price: $30/mo (Starter), $45/mo (Growth), endeavor pricing available

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Superhuman is an AI-powered inbox guidance instrumentality that helps you streamline your processes. Best for teams that usage Gmail aliases Outlook.

AI Features

• Immediately benignant incoming emails into a divided inbox based connected your civilization rules truthful you tin benignant spam from genuine humans and attraction connected what needs attention.
• Use its Snippets instrumentality to create pre-built templates for phrases, paragraphs aliases full emails that you tin quickly adhd to emails to automate responses.
• Set reminders for email tasks, for illustration pursuing up connected unanswered emails aliases a reminder to respond to a connection you snoozed for later.

Most of nan devices listed supra person aggregate AI features, for illustration email penning thief to automated inbox sorting. Below we’ll spell complete AI email trading devices that only connection generative features.

9. HiveMind

Price: Free everlastingly plan; $18/mo per personification (Teams), endeavor pricing available

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HiveMind offers an easy-to-use and time-saving instrumentality for your email marketing. Simply stock a little punctual of what you’re looking for pinch its Notes AI, and it’ll thief you make a cleanable response.

10. ChatGPT

Price: Free investigation preview; ChatGPT Plus $20/month

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ChatGPT is simply a generative AI instrumentality that you tin usage to constitute your trading emails, and each you person to do is participate a descriptive punctual into nan chat. It’s a conversational tool, truthful you tin inquire it to rewrite nan email until you’re satisfied.

11. Zapier

Price: Free everlastingly plan; $29.99/mo (Starter), $73.50/mo (Professional), $598.50/mo (Team)

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Zapier runs connected Zaps, automated workflows you tin customize to your needs. You tin create an email-based Zap to make email transcript pinch an API cardinal from OpenAI. Whenever you person an email matching your Zaps rules, it’ll punctual GPT-3 to constitute an due response.

12. Copy.ai

Price: Free everlastingly plan; $49/mo (Pro), endeavor pricing available

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Copy.ai is an email copywriting instrumentality you tin usage to create high-converting emails. It tin constitute email contented for you, propose taxable lines, and thief you enactment connected way pinch suggestions to amended email quality.

13. Compose.ai

Price: Free

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Compose.ai is powered by GPT-3 and helps you constitute personalized and on-brand emails. Its autocomplete characteristic suggests really you tin decorativeness what you’re writing, and its suggestions and generations are ever reside and brand-relevant because it learns your unsocial marque voice. It’s an ever free Chrome extension, truthful you tin easy usage it connected your favourite sites.

14. Grammarly

Price: Free everlastingly plan; $12/mo (Premium), $15/mo (Business)

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Grammarly’s machine-learning copy-editing instrumentality recognizes in-text errors and suggests really to hole them. GrammarlyGo extracts nan discourse from short prompts and helps you instantly make due email replies. Leverage nan devices connected its website, arsenic a Chrome extension, aliases wrong your favourite email client.

15. Jasper

Price: Free trial; $49/mo (Creator), $125/mo (Teams), civilization business pricing available

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Jasper Commands helps you create effective trading emails quickly pinch instrumentality learning algorithms. Use it to constitute full emails aliases email taxable lines, and its outputs ever lucifer your business’ unsocial penning style and reside for marque consistency.