23 of the Best Website Homepage Design Examples

When creating a institution site, fewer things are much important than website homepage designs. The homepage is your brand’s virtual beforehand door. If a caller visitant doesn't similar what they see, their knee-jerk absorption is to deed the "back" button.

What makes a website's homepage design superb alternatively of bland? It has to look bully -- but it besides has to work even better. That's wherefore the astir superb homepages connected this database don't conscionable people precocious successful quality but besides successful brains and creativity.

Before we dive into the examples, let's spell implicit champion practices. You’ll announcement the champion website homepage designs we look astatine instrumentality these principles and instrumentality them for optimal results.

All of the homepage designs shown present usage a operation of the pursuing elements.

Not each leafage is perfect, but the champion homepage designs get galore of these right.

1. The plan intelligibly answers "Who I am," "What I do," and/or "What tin you (the visitor) bash here."

If you're a well-known marque oregon institution (i.e., Coca-Cola) you whitethorn beryllium capable to get distant with not having to picture who you are and what you do; but the world is, astir businesses inactive request to reply these questions truthful that each visitant knows they are successful the "right place."

Steven Krugg sums it up champion successful his best-selling book, Don't Make Me Think: If visitors can't place what it is you bash wrong seconds, they won't instrumentality astir long.

2. The plan resonates with the people audience.

A homepage needs to beryllium narrowly focused -- speaking to the close radical successful their language. The champion homepages debar "corporate gobbledygook," and destruct the fluff.

3. The plan communicates a compelling worth proposition.

When a visitant arrives connected your homepage, it needs to compel them to instrumentality around. The homepage is the champion spot to nail your worth proposition truthful that prospects take to enactment connected your website and not navigate to your competitors'.

4. The plan is optimized for aggregate devices.

All the homepages listed present are highly usable, meaning they are casual to navigate and determination aren't "flashy" objects that get successful the mode of browsing, specified arsenic flash banners, animations, pop-ups, oregon overly-complicated and unnecessary elements. Many are besides mobile-optimized, which is an incredibly important must-have successful today's mobile world.

5. The plan includes calls-to-action (CTAs).

Every homepage listed present efficaciously uses superior and secondary calls-to-action to nonstop visitors to the adjacent logical step. Examples see "Free Trial," "Schedule a Demo," "Buy Now," oregon "Learn More."

Remember, the extremity of the homepage is to compel visitors to excavation deeper into your website and determination them further down the funnel. CTAs archer them what to bash adjacent truthful they don't get overwhelmed oregon lost. More importantly, CTAs crook your homepage into a income oregon lead-generation engine, and not conscionable brochure-wear.

6. The plan is ever changing.

The champion homepages aren't ever static. Some of them are perpetually changing to bespeak the needs, problems, and questions of their visitors. Some homepages besides alteration from A/B investigating oregon dynamic content.

7. The plan is effective.

A well-designed leafage is indispensable to physique trust, pass value, and navigate visitors to the adjacent step. As such, these homepages efficaciously usage layout, CTA placement, whitespace, colors, fonts, and different supporting elements.

Now, let’s dive into 23 examples demonstrating what fantabulous website homepage designs tin bash for existent businesses.

1. FreshBooks

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Why It's Brilliant

• It's casual to consume. There is overmuch statement connected whether abbreviated oregon agelong homepages enactment better. If you take to bash the latter, you request to marque it casual to scroll and work -- and that's precisely what this tract does. It astir acts similar a story.
• There's large usage of opposition and positioning with the superior calls-to-action -- it's wide what the institution wants you to person connected erstwhile you arrive.
• The transcript utilized successful the calls-to-action "Buy Now & Save" is compelling.
• FreshBooks uses lawsuit testimonials connected the homepage to archer real-world stories of wherefore to usage the product.

2. Airbnb

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Why It's Brilliant

• It includes the destination and day hunt signifier that astir visitors travel looking for, close up front, guiding visitors to the logical adjacent step.
• The hunt signifier is "smart," meaning it'll auto-fill the user's past hunt if they're logged in.
• The superior call-to-action ("Search") contrasts with the inheritance and stands out; but the secondary call-to-action for hosts is disposable supra the fold, too.
• It offers suggestions for excursions and getaways Airbnb users tin publication connected the aforesaid tract arsenic their lodgings to get visitors much excited astir booking their travel connected the site. It besides shows which of these offerings are astir fashionable among different users.

3. Pixelgrade

Why It's Brilliant

• You cognize close disconnected the bat what this institution is each about: WordPress Themes. The large title, followed by a descriptive subtitle, lets visitors cognize what to expect.
• The plan is simple, and the colour operation does a large occupation of making the telephone to enactment basal out.
• The close broadside provides a glimpse into what the company’s  WordPress themes look similar without having to scroll oregon excavation deeper.

4. Mint

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Why It's Brilliant

• It's a elemental plan with a strong, no-jargon header and sub-headline.
• The homepage gives disconnected a unafraid but easy-going vibe, which is important for a merchandise that handles fiscal information.
• It besides contains a simple, direct, and compelling call-to-action copy: "Sign up free." The CTA plan is besides superb -- the secured fastener icon hits location the information connection erstwhile again.

5. Dropbox (Business)

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Why It's Brilliant

• Dropbox carries implicit its elemental plan and branding. It includes everything important: A big, bold, call-to-action fastener “Find your plan” on with a illustration representation to amusement you everything that Dropbox is susceptible of
• Dropbox's homepage and website is the eventual illustration of simplicity. It limits its usage of transcript and visuals and embraces whitespace.
• Its header is elemental yet powerful: "Do much than store with Dropbox" It leaves a small spot to the imaginativeness of the scholar of the endless possibilities

6. 4 Rivers Smokehouse

Why It's Brilliant

• The accent connected family, assemblage and locally made nutrient gives you each crushed to privation to enactment this business. And that’s earlier you get to the video playback, showing the exquisite nutrient here.
• The agleam orangish buttons for ordering nonstop your attraction to the nutrient of the page. If you privation a large meal, you are conscionable 1 click away.

7. The Stepping Stone Group

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Why It's Brilliant

• This website is beauteous successful its simplicity. The backdrop shows existent families who person worked with the Stepping Stones Group and seen results. The header appeals to the visitors’ affectional side: “Transforming Lives Together.” This subtle messaging is effectual due to the fact that it includes the visitant successful this process.
• There are respective pathways visitors tin instrumentality erstwhile they get connected the page, but the calls-to-action are positioned well, worded, and successful opposition with the remainder of the page.

8. Melyssa Griffin

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Why It's Brilliant

• Melyssa instantly demonstrates worth to the visitant with a speedy and amusive quiz. This is simply a wide telephone to action.
• She adds a look to her brand. This isn't conscionable a random website; she makes it wide she's a quality with a property whom radical tin link to.
• The leafage uses agleam colors without being overwhelming and makes it casual to recognize what Melyssa's cardinal concern offerings are.

9. Jill Konrath

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Why It's Brilliant

• It's elemental and gets consecutive to the point. From the header and sub-headline, it's wide precisely what Jill Konrath does (and however she tin assistance your business).
• It besides gives casual entree to Jill's thought enactment materials, which is important to establishing her credibility arsenic a keynote speaker.
• It's casual to subscribe to the newsletter and get successful interaction -- 2 of her superior calls to action.
• The pop-up subscription CTA uses societal impervious to get you to articulation her thousands of different fans.
• It includes quality outlet logos and testimonials arsenic societal proof.

10. Evernote

Why It's Brilliant

• Over the years, Evernote has turned from a elemental note-saving app into a suite of concern products. This isn't ever casual to convey connected a homepage, but Evernote does a bully occupation of packaging galore imaginable messages into a fewer cardinal benefits.
• This homepage uses a operation of achromatic abstraction and its signature agleam greenish and achromatic highlights to marque conversion paths basal out.
• Following a elemental header ("Remember Everything"), the oculus way past leads you to its telephone to action, "Sign Up For Free."
• Evernote besides offers a one-click signup process done Google to assistance visitors prevention adjacent much time.

11. Telerik and Kendo UI

Why It's Brilliant

• "Stuffy enterprise" isn't the feeling you get erstwhile you get astatine Telerik's website. For a institution that offers galore exertion products, its bold colors, amusive designs, and videography springiness disconnected an elegant and modern vibe. Just 1 important facet of making visitors consciousness invited and letting them cognize they're dealing with existent people.
• The simple, high-level overview of its six merchandise offers is simply a precise wide mode of communicating what the institution does and however radical tin larn more.
• The transcript is lightweight and casual to read. It speaks the connection of its customers.

12. eWedding

Why It's Brilliant

• For those emotion birds readying their large day, eWedding is simply a large destination for gathering a customized wedding website. The homepage isn't cluttered and lone includes the indispensable elements to get radical to commencement gathering their websites.
• The sub-headline "912,470 couples can’t beryllium wrong!" is large societal impervious of the company’s effectiveness.
• The header is straightforward, and the tract includes a call-to-action that reduces friction with the copy, "Start Now."

13. Basecamp

Why It's Brilliant

• For a agelong time, Basecamp has had superb homepages, and present you tin spot why. It often features awesome headlines and clever cartoons.
• The call-to-action is bold and supra the fold.
• In this example, the institution chose a much blog-like homepage (or azygous leafage tract approach), which provides overmuch much accusation connected the product.
• The lawsuit punctuation is simply a bold and emphatic testimonial speaking to the benefits and results of utilizing the product.

14. charity: water

Why It's Brilliant

• This isn't your emblematic non-profit website. Lots of visuals, originative copy, and the usage of interactive web plan marque this basal out.
• The donation container is simply a large mode to seizure attraction and let visitors to donate frictionlessly.
• It employs large uses of video and photography, peculiarly successful capturing emotion that causes action.

15. TechValidate by SurveyMonkey

Why It's Brilliant

• This homepage is beautifully designed. The usage of whitespace, contrasting colors, and customer-centric plan are peculiarly noteworthy.
• The header is wide and compelling, arsenic are the calls to action.
• There's besides a large accusation hierarchy, making it casual to scan and recognize the leafage quickly.

16. Chipotle

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Why It's Brilliant

• The homepage is simply a large illustration of agility and changeless change. Chipotle's existent homepage is each astir the food, which it uses arsenic a unsocial worth proposition to get you to commencement clicking done your site.
• The nutrient photography is elaborate and mouthwateringly beautiful. Now that's an effectual usage of visuals.

17. Medium

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Why It's Brilliant

• The subtle usage of whitespace allows Medium to item immoderate of their trending articles to get visitors funny and springiness an thought of what they tin expect to find.
• The header “Stay curious” instantly tells users what the website is about. Medium makes it casual to motion up -- click "Get Started."
• The homepage uses societal impervious to get visitors to commencement clicking around: The "Popular connected Medium" and "Staff Picks" sections fto maine cognize wherever to find high-quality content.

18. Digiday

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Why It's Brilliant

• Unlike different online quality publications that inundate homepages with arsenic galore headlines and images arsenic possible, Digiday's homepage highlights 1 article. Its featured representation is eye-catching, and the header asks to beryllium clicked present that the visitant knows what they're going to read.
• The apical of the homepage shows disconnected each of the antithetic resources connected Digiday’s website, letting you spot each they offer.
• The usage of whitespace is simply a large mode to item the antithetic trending topics and articles disposable connected Digiday's website.

19. KIND Snacks

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Why It's Brilliant

• The bold colors nutrient contrast, making the words and images basal retired connected the page.
• “Explore our snacks” astatine the bottommost of the leafage is simply a large mode to fto visitors visualize what is disposable for purchase.
• KIND besides makes large usage of the vacation season, creating a bully CTA for their vacation sale.

20. Ahrefs

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Why It's Brilliant

• The colour opposition betwixt the blue, white, and orangish colors is eye-catching and makes the header and CTA pop.
• The sub-headline and CTA are a compelling pair: To commencement tracking and outranking competitors for escaped is simply a large offer.
• The homepage presents galore options for the visitor, but it isn't cluttered, acknowledgment to the coagulated inheritance and elemental typography.

21. A24 Films

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Why It's Brilliant

• The movie company's homepage is made up of lone trailers for its caller films. We cognize video contented is format audiences want to spot much of, and this is simply a large strategy to showcase A24's enactment successful a highly engaging way.
• At the apical of the homepage, A24 offers a cleanable and concise paper that directs customers to each the astir important parts of its website.

22. Ellevest

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Why It's Brilliant

• The images show, alternatively than tell, 1 of the company's worth propositions: a desktop tract and mobile app that determination with you.
• "Get Started" is simply a large CTA -- successful fact, we usage it ourselves present astatine HubSpot. When clicked, it takes visitors done a fewer elemental steps to acceptable up a illustration and commencement investing.
• The “As Featured In” conception is large societal impervious and features respective salient brands that users are acquainted with.

23. HubSpot

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Why It's Brilliant (If We Do Say So Ourselves)

• “Powerful, not overpowering” is simply a cleanable descriptor, paired with a elemental representation of the CRM to beryllium our content successful this tagline. Note however achromatic abstraction is utilized astatine the apical to bring visitors’ attraction to the antithetic features offered.
• Throughout the homepage, our agleam bluish and orangish themes support returning to gully your oculus to links and CTAs.

Getting Started With Homepage Designs

Finding the cleanable homepage plan is simply a gangly task, but support an oculus retired for the communal themes successful the designs we curated here. Look for ways to get crossed cohesive branding imagery without being overbearing.

Most important of all, marque definite your company's strengths radiance done successful your webpage design.

Looking for much inspiration? Check retired these unthinkable About Us pages or a Theme Marketplace.