16 Benefits of Branding & Co-Branding

In much ways than one, branding is simply a pillar of success. The benefits of branding tin scope from helping you create a group of features unsocial to your business, for illustration a logo and marque name, which allows customers to travel to cognize your marque and subordinate it pinch what you person to offer.

Branding is impactful successful and of itself, but co-branding tin bring different benefits, including opportunities for different audiences to prosecute pinch your brand.

In this post, you’ll observe nan advantages of generating marque personality for your business and nan benefits of co-branding pinch a partner.

Table of Contents

• What is branding?
• What is co-branding?
• Why Co-Branding Matters arsenic Much arsenic Branding
• Benefits of Branding
• Benefits of Co-Branding

What is branding?

Branding is nan process of creating a marque personality for a company. The process includes coming up pinch a marque persona and creating assets specified arsenic nan logo, tagline, ocular design, messaging, and reside guides.

Pro tip: Learn each astir really to create and negociate a marque that helps your business go known and loved among your target assemblage here.

What is co-branding?

Co-branding is simply a business betwixt 2 businesses wherever 1 company's occurrence contributes to nan occurrence of nan other. These companies harvester their products aliases expertise to create a much valuable merchandise aliases connection for their audiences.

These partnerships tin beryllium truthful effective that 54% of companies opportunity partnerships thrust much than 20% of full institution revenue.

Co-branding partnerships are astir impactful erstwhile they impact 2 akin companies moving together, arsenic assemblage members get unsocial worth from their relationship. An illustration of co-branding you whitethorn already beryllium acquainted pinch is simply a sports institution partnering pinch an athlete.

Pro tip: Discover nan champion tips and tricks for creating a successful co-marketing run and narration from commencement to decorativeness here.

Image Source

Why Co-Branding Matters arsenic Much arsenic Branding

As modern trading has continued to evolve, branding has go progressively important to differentiate your business from competitors. Your marque is really your target assemblage will subordinate to your company.

It’s nan characteristic you springiness your business to pull like-minded group to acquisition your products and go marque advocates. Branding is basal for inbound marketing.

But co-branding, which is arsenic important, often gets overlooked. With co-branding, you’ll beryllium capable to activity pinch different companies and present your marque to their audience.

For example, if you create a webinar successful conjunction pinch different company, it will beryllium promoted among some audiences, helping you summation marque consciousness and reputation.

Co-branding, which is very akin to co-marketing, tin thief you summation leads and buzz online. Now, let’s dive deeper into nan benefits of some branding and co-branding.

1. Branding is often nan deciding facet for consumers making purchasing decisions.

Branding is often nan deciding facet for consumers erstwhile making a purchasing decision. In fact, consumers study being more apt to bargain from brands they know aliases already person a affirmative acquisition with.

This is particularly existent for societal media, arsenic 89% of consumers opportunity they’ll bargain from a marque they already travel and admit complete a competitor.

Given this, having a recognizable and unsocial marque gives you a limb up pinch customers, arsenic they would consciousness safer buying from a business they already know.

2. Branding gives your business an identity.

Branding gives your business an identity beyond conscionable nan products and services you sell. You go much than conscionable a name, particularly if you create a brand mission abstracted from your products.

For example, if your marque is committed to societal responsibility, you’ll go associated pinch those interests successful summation to your products. Your business develops a characteristic extracurricular of your sales, which consumers appreciate.

3. Branding sets you isolated from competitors successful a saturated market.

There’s nary measurement to quantify really galore brands location are globally, but location are surely a lot. Given this, branding helps you guidelines retired from nan crowd and summation an separator successful an progressively competitory market.

Your marque personality differentiates you from your competitors, particularly successful industries wherever it’s not easy to guidelines retired because you connection akin products.

If you person a unsocial identity, you tin still connection those akin products, but your unsocial marque characteristic and estimation are what seals nan deal.

4. Branding makes your business memorable.

Strong branding makes your business memorable and recognizable to consumers.

They’ll beryllium capable to quickly discern that nan contented you create belongs to you, particularly if they spot it connected channels you don’t own, because it looks for illustration and is successful statement pinch nan contented and contented style they cognize you create.

Being memorable is besides adjuvant erstwhile it comes to advertisement spend. A memorable marque tin give much resources to merchandise promotion and little to marque consciousness because consumers already cognize who you are.

For example, Coca-Cola doesn’t request to get nan connection retired that they exist, arsenic its marque already has cosmopolitan awareness. Instead, nan institution tin attraction trading efforts connected advertizing a caller drink.

5. Branding supports your trading efforts and promotes consistency.

With accordant branding, early business efforts ever person a clear way to follow. You’ll walk little clip coming up pinch ways to coming yourself and much clip ensuring that you consistently present high-quality content, products, and experiences that customers desire.

Here are immoderate stats that support nan benefits of branding consistency:

• Uniformly presented brands are 3.5x much visible to customers.
• Consistent marque position has been seen to increase gross by 33%.
• Inconsistent branding damages a company’s estimation and credibility.

Consistency besides helps build spot pinch your audience, which we’ll talk further below.

6. Branding builds credibility and trust.

Inconsistency confuses, but beardown branding does nan opposite.

Customers don’t person to conjecture really aliases why your contented and products subordinate to your business because it’s clear. This helps build credibility by showing consumers that you instrumentality to your connection and don’t prosecute successful practices that look misaligned pinch what you guidelines for.

When you build credibility, you besides summation spot successful your business, which influences consumers making purchasing decisions.

As mentioned above, a customer is much apt to do business pinch a institution they admit and spot because they already cognize who you are and what you guidelines for.

7. Branding inspires customer loyalty and retention.

Branding increases trust, and spot is simply a pillar of customer loyalty.

Your personality attracts customers because they tin show what you guidelines for, which helps them consciousness connected to you. When customers consciousness connected to a business, they’re much apt to beryllium loyal.

Loyal customers, successful turn, thrust revenue, arsenic they’re much apt to make repeat purchases and tie successful caller clients to your business.

8. Branding encourages word-of-mouth marketing.

Consistent branding makes customers loyal and much apt to believe word-of-mouth marketing.

Word-of-mouth trading is erstwhile consumers beforehand you to their friends, family, and moreover strangers online. This is highly beneficial for each businesses, arsenic group spot different consumers much than marketers because they judge they person an agenda. Consider these statistics:

• 39% of consumers build spot successful a marque from peer-to-peer conversations compared to 23% from a brand’s paid ads.
• Consumers study that a personification for illustration themselves (another consumer) is 14% much reliable than a marque employee.

When you build a pursuing of loyal customers, they supply your business pinch free trading to tie successful caller clients and summation revenue.

9. Branding helps you stock your values.

Customers are much willing than ever earlier successful buying from companies that share their aforesaid values, truthful having a accordant connection to stock is critical.

In fact, if customers judge you’re making a affirmative effect connected nan world, they would salary 31% to 50% more for products and services.

Branding helps you entreaty to this caller user interest, arsenic it goes beyond conscionable a recognizable logo — it enables you to pass your marque ngo and values.

10. Branding builds soul worker morale and pride.

Branding benefits outward conceptions but besides impacts soul worker retention, morale, and hiring processes. Consider these statistic from LinkedIn Business connected nan impacts of beardown employer branding connected hiring and retention:

• Well-regarded brands tin bring down training expenses by arsenic overmuch arsenic 50%.
• 72% of recruiting leaders worldwide opportunity that nan employer marque importantly impacts hiring.
• 50% of employers study much qualified applicants.
• Strong branding is associated pinch a 28% simplification successful organizational turnover.
• Inconsistent branding has been recovered to embarrass employees and little morale.

The statistic show that branding helps you position yourself arsenic a reputable source, making labor consciousness for illustration they’re moving for thing large and authentic.

They’re proud of representing your marque and business, ensuring everyone continually useful to fulfill your customers.

11. Branding helps you easy present caller products.

Branding helps you easy present caller products to nan marketplace and thrust income for those products.

First, if you already person accordant branding, it doesn’t return overmuch legwork to marketplace a merchandise truthful it aligns pinch your existing products and marque message. You don’t person to beryllium astatine a array and fig retired really everything will fresh successful aliases rebrand your business; location is already a way for you to follow.

Second, erstwhile you motorboat these caller products, customers already loyal, acquainted with, and appreciative of your value of work will beryllium eager to effort what you person to offer, generating income and driving revenue.

12. Branding brings a precocious ROI and accrued profits.

Being profitable is nan eventual goal, arsenic it allows you to support your business running, innovate continuously, and supply nan delightful experiences that customers expect and desire.

As branding is simply a important facet successful achieving precocious ROI, it makes consciousness to put successful nan practice.

The benefits discussed supra are applicable to each businesses, sloppy of size aliases maturity. Co-branding tin bring astir further advantages, which we’ll talk further below.

1. Co-branding is breathtaking for consumers.

When 2 businesses activity together, nan business is breathtaking for consumers. They whitethorn person ne'er expected your collaboration, truthful they're eager to spot what's to come.

Co-branding attracts liking and accrued attention, arsenic it is uncommon. You whitethorn person customers refreshing your societal media feeds aliases checking your websites connected motorboat days because they're incredibly excited astir what's to come.

2. Co-branding brings vulnerability to caller audiences.

Although you whitethorn run successful nan aforesaid industry, you and your partner apt target different assemblage segments.

When you activity together connected a co-branding campaign, you summation vulnerability to their audience, and they summation vulnerability to yours, helping some of you summation marque awareness, tie successful caller clients, and turn your wide reach.

3. Co-branding helps you make spot pinch caller audiences.

When you're advertizing unsocial and emerging into caller markets, you must build spot pinch your audience. However, a use to co-branding is that your partners vouch for your credibility.

Your caller audiences whitethorn not spot you 100%, but nan shoppers' spot successful your partner will transportation to you. Essentially, your partners are telling their assemblage that they tin spot you because a marque they already emotion trusts you.

4. Co-branding is cost-effective.

When you activity pinch different brand, you're some committing to sharing resources and putting money into your advertizing efforts. This intends you tin prevention money and walk much than you whitethorn person had entree to pinch your individual budget.

For example, if you and your partners work together to stock advertisement costs, you tin usage double nan money to entree resources to create your campaigns. If you're a mini brand, this tin beryllium highly beneficial, arsenic you tin branch retired successful ways you couldn't do alone.

Getting Started

Regardless of whether you’re moving pinch a partner, your business' branding is nan first point consumers will spot astir your business.

If you return nan clip to prioritize beardown branding for your individual business, you’ll find income maturation and clasp caller audiences erstwhile your co-branding campaigns spell live.